<p>Following in the digital footsteps of Amazon's Kindle Paperwhite, Microsoft has launched a new ad for Outlook that incorporates a lesbian wedding.</p><p>In the spot, above, a woman shoots emails to various friendsincluding a woman who just tied the knot with her female partner.</p><p>"Things have changed significantly in terms of risk and reward," LGBT marketing consultant Bob Witeck told the AP. "Businesses don't view this as a risk model any longer."</p><p>They have changed, but how much? Both the Paperwhite commercial and the Outlook clip only appeared onlinewhere they can reach LGBT and progressive consumers without "offending" traditionalists.</p><p><a href="http://www.queerty.com/watch-microsoft-outlooks-new-ad-includes-gay-wedding-20130313/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.ontopmag.com/article.aspx?id=14658&MediaType=1&Category=26">Microsoft Outlook Ad Includes Lesbian Wedding</a> (On Top Magazine)</p><p><a href="http://www.webpronews.com/microsoft-like-amazon-embraces-gay-marriage-in-a-product-ad-2013-03">Microsoft, Like Amazon, Embraces Gay Marriage in a Product Ad</a> (WebProNews)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=do9RDd1VnmN0tmM6C-gFZx3qdR9GM&ned=us">5 additional articles.</a></p>