<p>Two out of the three Singapore telcos are going heads on against popular messaging apps, and have plans to develop their own WhatsApp-like applications and partner app developers.</p><p>According to Today news site on Monday, SingTel and StarHub are developing their own platforms amid a decline in SMS usage driven by over-the-top (OTT) players like WhatsApp, Viber and Nimbuzz.StarHub and SingTel plan to launch their own services to take on messaging apps like WhatsApp.</p><p>StarHub is working with its alliance partner Vodafone to launch an interoperable service in the second half of this year, the news site noted. With just one platform, users can make video calls, share photos or music without the need to download different applications.</p><p>"Imagine instant messaging, making voice calls over Internet Protocol (IP), file sharing and much more with anyone in your mobile address book without the need to download different mobile apps or create multiple log in accounts," Chan Kin Hung, senior vice president of personal solutions at StarHub, said in the report.</p><p><a href="http://www.zdnet.com/sg/starhub-singtel-to-take-on-messaging-apps-with-own-platforms-7000011420/">Keep reading...</a></p><p>Read also:</p><p><a href="http://sgentrepreneurs.com/2013/02/18/singtel-starhubs-decision-to-develop-own-whatsapp-a-strategic-mistake/">SingTel, StarHub's decision to develop own Whatsapp makes absolutely no sense</a> (SGentrepreneurs (press release))</p><p>Explore: <a href="http://news.google.com/news/more?ncl=d1iyQOA5sjkzGtMBR9N_bcQU2GsEM&ned=us">2 additional articles.</a></p>