<p>Text messaging is giving Africans the opportunity to make their voices heard by world leaders in a new campaign that kicked off Wednesday.</p><p>Poverty fighting organization One launched its "You Choose" pilot program in South Africa, Malawi and Zambia, hoping to give Africans from those countries a voice at the U.N. when post-2015 development goals are considered in March.</p><p>The Millenium Development Goals, created to help lift the world's poorest from extreme poverty, were established in 2000 and are set to expire in 2015. As U.N. leaders gather to create a new set of goals, One hopes it can bring the priorities of the world's poorest to the negotiation tables.</p><p>"In 2000, the Millennium Development Goals were set out, which have been an incredibly powerful force for good in the world," One's chief marketing officer, Jeff Davidoff, told Mashable. "There was one flaw, though: They didn't include the voice of the people they intended to help. If you really want to know what to do for the poorest people on the planet, there's a technology that unites all of the people in the world. That happens to be 2G technology."</p><p><a href="http://mashable.com/2013/01/31/one-you-choose-campaign/">Keep reading...</a></p>