<p>If you find yourself getting a recorded message this holiday season from the likes of Morgan Freeman, Tom Hanks or William Shatner, you might have a friend who's supporting Autism Speaks.</p><p>Sound Off for Autism Speaks raised more than $100,000 within a week, by selling nearly a dozen celebrities for $299 each. With a limit of 50 recorded messages per celebrity, the campaign had a maximum potential of $150,000.</p><p>Marc Sirkin, chief digital marketing officer at Autism Speaks, admits he was pretty skeptical. In hindsight, it was successful because it was simple and offered the opportunity to interact in a way with high-quality celebrities, he said. "As we built momentum with celebrities, we got serious about what we would charge, how it would work. We were shocked," he said.</p><p>"We didn't do a lot of testing, other than debating it as much as possible. At the end of the day, we learned a lot," Sirkin said. "It was a really interesting experiment."</p><p><a href="http://www.thenonprofittimes.com/article/detail/celebs-messaging-to-fight-autism-5088">Keep reading...</a></p>