<p>Japanese messaging service Line is lining up to enter a new market again, and this time it's a significant one: China, where it arrives as a serious underdog to Tencent's WeChat (know locally as "Weixin").</p><p>The Chinese name for the service owned by Korean Internet giant Naver is "Lian Wo", as Marbridge Reports. It has been made available for iPhone and Android phones, while versions exist for Windows and Mac computers.</p><p>Line says it is used in over 230 countries around the world, with a total of more than 80 million users. The company's stronghold of users is in Japan, though it is also popular throughout Asia. For instance, it recently revealed that it has passed the 10 million download mark in Thailand, where Facebook itself has 18 million users.</p><p>The new Chinese service will be going up against a massive incumbent. WeChat hit 200 million users in September, and it is expected to pass 300 million early next year. Most of those downloads have come from mainland China, although Tencent says like all of the Asian messaging apps that it is seeing increased adoption among overseas Chinese populations in Southeast Asia and the US.</p><p><a href="http://thenextweb.com/asia/2012/12/13/hit-asian-messaging-app-line-launches-in-china-the-home-of-staunch-rival-wechat/">Keep reading...</a></p>