<p>Almost a year after buying location data provider Simple Geo, app messaging platform Urban Airship is now putting its acquisition to work with a new Location Messaging Service that lets developers incorporate current and historical location data to better target in-app push notifications.</p><p>App messaging platform Urban Airship bought SimpleGeo, a location data provider, last November and now it's finally showing off how the two are coming together. Urban Airship (see disclosure below) is launching a new Location Messaging Service that allows developers to incorporate current and historical location data of users to create more relevant in-app notifications.</p><p>Now, instead of just relying on user in-app behavior and stated preferences to target messages, developers of apps with location data can look at where a user has been, in the last-minute or the last year. By combining both place and behavior data, Urban Airship is looking to help developers create more tailored messages that can drive re-engagement with an app, more sales and increase loyalty.</p><p>While other push messaging services have incorporated location data, Urban Airship isn't just trying to create simple geo-fences that measure a user's current proximity to a target. By incorporating historical data as well, it allows developers to target unique segments of users who have gone somewhere in the past.</p><p><a href="http://gigaom.com/2012/10/01/urban-airship-puts-simplegeo-to-use-with-location-based-messaging/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.gpsbusinessnews.com/Urban-Airship-Combines-Location-History-In-App-Preferences-With-Push-Messaging_a3876.html">Urban Airship Combines Location History, In-App Preferences With Push ...</a> (GPS Business News)</p><p><a href="http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Urban-Airship-Rolls-out-Location-Messaging-Service-85311.aspx">Urban Airship Rolls out Location Messaging Service</a> (Destination CRM)</p><p><a href="http://venturebeat.com/2012/09/30/urban-airship-location-messaging-service/">Push + place: Urban Airship unveils Location Messaging Service</a> (VentureBeat)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dOwHHJTXJQ2iKBMUwiADKesYwkXIM&ned=us">17 additional articles.</a></p>