<p>Global mobile messaging traffic is predicted to reach 28.2 trillion annually by 2017, according to a new report by U.K.-based research firm Juniper Research.</p><p>Instant messaging services should drive that growth, making up over one-quarter of all traffic annually in five years. However, in the near term, revenues from traditional services, such as short messaging service and multimedia messaging service will continue to dominate the market, according to Juniper Research.</p><p>"SMS is 30 years old; but it is still going strong because a text message will reach almost anyone," said Juniper analyst Daniel Ashdown in the report.</p><p>Many IM services are operated by hardware vendors and Internet services that drive consumers to their primary products, while those that make money directly rely on in-app advertising, noted Juniper.</p><p><a href="http://www.fiercemobileit.com/story/global-mobile-messaging-traffic-double-2017/2012-09-12">Keep reading...</a></p><p>Read also:</p><p><a href="http://telecomlead.com/instant-messaging-to-drive-mobile-messaging-traffic-to-28-2-trillion-annually-by-2017-juniper-research/">Instant Messaging to drive mobile messaging traffic to 28.2 trillion annually ...</a> (telecomlead.com)</p><p><a href="http://www.telecompaper.com/news/mobile-messaging-traffic-to-double-over-next-5-years">Mobile messaging traffic to double over next 5 years</a> (Telecompaper (subscription))</p><p>Explore: <a href="http://news.google.com/news/more?pz=1&ned=us&ncl=dTAEQto6EaPK6QMJk6TE4tc0l3s3M">3 additional articles.</a></p>