<A target="_blank" href="http://www.pcworld.com/article/165462/microsoft_may_rename_live_search_bing_massive_ad_campaign_planned.html?tk=rss_main">"Kumo" is to be renamed "Bing"</A> and Microsoft is planning a big name-recognition advertising blitz. It won't be known for a while if the new Bing is actually the old Bob in disguise.