<p>Mobile messaging is growing like a weed. But it's not just teens sending stickers, emoticons, and LOLs that have made the category among the hottest anywhere in the tech sector. Businesses are increasingly relying on new digital messaging solutions to carry out their day-to-day tasks.</p><p>In secure and regulated enterprise environments, like the medical, financial, and defense sectors, TigerText has emerged as the leading solution. Today, the company took a major step in introducing its next-generation product and updating its business model to support a freemium use case.</p><p>TigerText has grown to serve several thousand businesses and several million unique users on its platform, all of which have paid to use its product to date. But to grow this paid customer number to 100,000, the company has realized that it may also have to give away 10 times that many free licenses. It's a strategy that worked wonders for Yammer and other "consumerization of enterprise" success stories, the majority of which have what is known as a bottom-up customer acquisition model.</p><p>Under this model, a single employee can sign up for TigerText for free, add their business, and start securely texting from their mobile device (iOS and Android) or the Web. Enterprise administrators can then decide if they want to pay for more advanced encryption, compliance, data archiving, and organizational management features available in the pro version of the software. Previously, the company only offered a two week trial before users had to choose whether to pay for access to the service or lose access.</p><p><a href="http://pandodaily.com/2013/10/03/tigertext-takes-its-secure-messaging-platform-freemium-targeting-both-enterprises-and-consumers/">Keep reading...</a></p>