<p>The Games for Windows Live Marketplace died because it didn't make a big enough impact on players, says Andy Payne, MD of Mastertronic.</p><p>The Marketplace closed days after Microsoft hired Jason Holtman, former chief of rival online gaming platform Steam. And it's been rumoured that the entire Games for Windows Live network, including digital rights management (DRM) and online infrastructure, will shut down in July 2014.</p><p>Payne, MD of game publisher Mastertronic and chairman of games industry trade body UKIE, told PCR: "Games for Windows Live closed because no one cares about it. Its closure makes no difference to us and the market."</p><p>"Of course, we would be interested if they could return bigger and better. It would be good for content producers and good for consumers."</p><p><a href="http://www.pcr-online.biz/news/read/no-one-cares-about-games-for-windows-live-mastertronic/031855">Keep reading...</a></p>