<p>(Credit: Associated Press)"It's not what you say, it's what they hear," Luntz Global, the premier strategy shop run by Republican messaging guru Frank Luntz, boasts at the top of its web site. And Luntz Global is interested in figuring out what National Football League fans are hearing.</p><p>Luntz Global, which has worked on behalf of the NFL and other sports leagues during labor disputes in recent years, is conducting a football focus group in Alexandria, Virginia, on June 13, where it will pay participants $100 to share their opinions about the current state of America's most popular professional sports league and the Washington Redskins, the NFL franchise embroiled in controversy and a federal trademark lawsuit involving its name.</p><p>An email survey meant to judge the interest and eligibility of potential participants includes multiple questions about the NFL generally, including how many games they watch and attend. It also asks about their "overall opinion of the NFL right now," their "overall opinion of the NFL Commissioner, Roger Goodell," and what they perceive as the "greatest problem or challenge facing the NFL today."</p><p>Five questions in the survey ask directly about the Redskins. "Which of the following best reflects your opinion of the NFL team name 'Washington Redskins'?" the 20th question asks, offering "I find the name offensive and they should change it" or "I don't find the name offensive and they should keep it as is" as the possible answers. The next question asks respondents, "In a word or phrase, please describe the ownership of the Redskins."</p><p><a href="http://thinkprogress.org/sports/2013/06/11/2129671/frank-luntz-redskins/">Keep reading...</a></p><p>Read also:</p><p><a href="http://indiancountrytodaymedianetwork.com/2013/06/11/dan-snyder-secretly-maneuvering-change-redskins-name-149851">Is Dan Snyder Secretly Maneuvering to Change Redskins Name?</a> (Indian Country Today Media Network)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=d0nQyORegdduCtMbA8mz_hHIJGSlM&ned=us">94 additional articles.</a></p>