Thursday, August 21, 2008

Seinfeld to host the Microsoft Makeover

Microsoft is responding to the long-running "Mac vs PC" advertising campaign and they're <A HREF="http://blogs.zdnet.com/BTL/?p=9760&tag=nl.e539">tapping Jerry Seinfeld to be the pitchman.</A> According to the Wall Street Journal, Microsoft's $300 million campaign is kicking off with a $10 million bit with Seinfeld.

It's too early to say whether the ads, set to debut September 4, can effectively counter Apple's ads featuring the stodgy "PC" guy engaging in friendly, competitive banter with hip "Mac" dude. The campaign is well-established and widely recognized. Microsoft's campaign, which the WSJ says will use some variation of the slogan "Windows, Not Walls," appears to take a jab at Apple's proprietary hardware and software products--namely the iPod and iTunes--and their inability to play nice with other products.

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