We're looking at enhancing our RSS feeds here, so aggregators and feed readers can get more and better information. However, we're running into a fundamental question that we're having a bitch of a time answering: why should someone care? We know many of you read blogs and RSS feeds, but if you're not part of the "blogosphere," do you really care about RSS? So far, we've really had a hard time showing a real reason RSS feeds are compelling to the reader. What's the "Aha" moment -- especially if you are not a blogger? If you've got any opinions on this topic, please send your thoughts to editor@ZATZ.com. We're probably going to be working through these issues a lot over the coming months.