<p>Mxit messaging app will work on almost all devices, except entry level mobile phones.</p><p>The world of messaging apps is getting very crowded and it is becoming increasingly hard for app makers to differentiate themselves. The latest to enter this race to offering a cheaper option to SMS and easier way to socialise, is South Africa's Mxit.</p><p>The company thinks its strategy to get new users in the large Indian feature phone segment will set it apart from the rest of the pack. To its advantage is the fact that the app will work on almost all devices, except entry level mobile phones.</p><p>"We are definitely aiming for the large middle segment which could be as large as 500 million users. So the app will first be promoted in smaller town of Andra Pradesh," Mxit India CEO Sam Rufus Nallaraj told The Indian Express. To cater to this segment, the app will also be able to send and receive message in Hindi. "Soon we will have support for at least 10 Indian languages," he added.</p><p><a href="http://indianexpress.com/article/technology/mobile-tabs/south-african-messaging-app-mxit-to-target-feature-phones-in-india/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.lightreading.in/lightreadingindia/news-wire-feed/287359/south-africa-mxit-launches-messaging-app-india">South Africa&#039;s Mxit Launches Messaging App In India</a> (Light Reading India)</p><p><a href="http://www.telecomtiger.com/Technology_fullstory.aspx?passfrom=breakingnews&storyid=19669&section=S210">Instant messaging app Mxit launched in India, to target more than 500 million ...</a> (TelecomTiger)</p><p><a href="http://www.mobiletor.com/2014/02/01/south-african-instant-messaging-app-mxit-comes-india-feature-phones/">South African instant messaging app Mxit comes to India for feature phones</a> (Mobiletor.com)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dSHeK6ol50xOYdMw3tpuDCXxE9emM&authuser=0&ned=us">12 additional articles.</a></p>