<p>Every day, marketers are finding new and innovative strategies to reach their target audience and build loyal relationships. Luckily, through mobile, we have a channel that allows us to get even more up close and personal with consumers. To have a balanced mobile strategy, it is important to leverage both push and pull techniques.</p><p>We are all very familiar with pull mobile techniques like responsive mobile sites and mobile applications where customers proactively attain the goods or information they need. In this article, we will delve into some of the more innovative push marketing techniques and explain in detail the differences between mobile app notifications and mobile messaging.Push Notifications Via Mobile Apps</p><p>Iris Mobile's Mobile Apps</p><p>Mobile applications have become an essential part of mobile marketing. Through apps, you can deliver rich and contextual content to any customer who downloads the experience and develop a more personal relationship with your customer based on usage insights.</p><p><a href="http://marketingland.com/welcome-to-the-world-of-push-mobile-marketing-app-notifications-vs-messaging-70083">Keep reading...</a></p>