Tuesday, September 17, 2013

Lango’s new messaging app targets smartphones for growth

<p>TEL AVIV, Sept 17 (Reuters) - Messaging applicationdeveloper Lango, which enables users to combine pictures, iconsand text, has launched an overhauled platform aimed at thesmartphone market, reaching 400,000 active users in its firsttwo weeks.</p><p>U.S.-Israeli Lango, formerly called Zlango, competes withapps such as WhatsApp, Skype and Google Hangout. But unlike mostof the others, it develops its own content, allows for simpleposting to social media and enables sending pictures and iconstogether with text, rather than as an attachment.</p><p>"Users are flooded with new apps and therefore ... want touse less apps that do more," Chief Executive Udi Graff said.</p><p>Lango's original product, focused on feature phones, enabledusers to send icons based on the content in text messages. Assmartphones evolved, Lango refocused its efforts to takeadvantage of high-speed mobile Internet, developing applicationsfor Apple's iPhone and Android-based phones.</p><p><a href="http://www.reuters.com/article/2013/09/17/lango-messaging-idUSL5N0H82NT20130917">Keep reading...</a></p>

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