<p>Founded in 2004, Zlango is the San Francisco-based company responsible for the Web and mobile messaging app of the same name, one which made something of a name for itself with a quirky icon-based approach to messaging on the move.</p><p>Without delving too deep into the Zlango of yore, the service originally let users compose messages based around emoticons, and share them by email, or embed them in blogs and such like. Now, the company has relaunched the iOS and Android apps and dropped the first letter of its name. That's right, presumably for reasons relating to pronunciation, Zlango is now Lango, and the company name will be following the same branding as its mobile app in due course.</p><p>Lango is all about 'up-to-date' it releases fresh visuals regularly, updated directly in the app, and is setting out to redefine what it means to send a text-message, not to mention sharing images across social networks.Drop the 'z': The lingo of Lango</p><p>When you first launch the app, you'll have to register your mobile number with the servicethis may not appeal to those wary of revealing their phone number in such a way. But, Lango promises not to abuse your trust.</p><p><a href="http://thenextweb.com/apps/2013/03/12/the-lingo-of-lango-zlango-relaunches-and-renames-its-emoticon-based-mobile-messaging-apps/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.prnewswire.com/news-releases/next-generation-mobile-app-lango-is-here-to-provide-new-visual-messaging-with-daily-content-197319311.html">Next Generation Mobile App Lango Is Here to Provide New Visual Messaging ...</a> (PR Newswire (press release))</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dHgn7GHaB-WtqeM76jv2IMHG3-YiM&ned=us">2 additional articles.</a></p>