<p>Amazon on Wednesday launched the beta version of a new push-messaging service for Kindle devices called "Amazon Device Messaging," which allows apps developers and companies to send specific messages up to 6 kilobytes in size directly to individual devices, without having those devices constantly pinging back to a server ("polling"), and draining battery.</p><p>According to a company blog post, the new service is designed to allow app companies to "update customers on game play, invite them to purchase a related product, or send other messages that create a richer app experience," on the apps for Kindle devices found in Amazon's Appstore for Android.</p><p>(H/T: Hacker News Y Combinator)</p><p><a href="http://livewire.talkingpointsmemo.com/entry/amazon-launches-kindle-device-messaging-in-beta">Keep reading...</a></p><p>Read also:</p><p><a href="http://thenextweb.com/mobile/2012/12/12/amazon-finally-launches-dedicated-push-messaging-system-for-kindle-fire-apps-now-in-beta/">Amazon finally launches dedicated push messaging system for Kindle Fire apps ...</a> (The Next Web (blog))</p><p><a href="http://www.webpronews.com/kindle-fire-developers-can-now-send-push-notifications-to-users-2012-12">Kindle Fire Developers Can Now Send Push Notifications To Users</a> (WebProNews)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=deBxjb6FPuQcDuMXUJi1xweU85wxM&ned=us">4 additional articles.</a></p>