<p>The use of e-mail to communicate with clients has become commonplace, often replacing what used to be client letters or telephone conversations. E-mail is popular because it's efficient and often more effective than playing time-consuming phone tag with clients.</p><p>Because of its prevalence in business, an e-mail should be handled with the same level of care as a message leaving your office on company letterhead - it should include a signature that's professional and branded to promote your business.</p><p>Today, creating and using a branded e-mail signature line is as important as creating and using the same companywide letterhead. Everyone in the firm should use the same branded e-mail signature to ensure the company is presenting itself in a professional and uniform way, regardless of who`s behind the e-mail message going out. With branding, there's power in numbers, so it's important for everyone in the firm to get on board and implement a consistent signature.</p><p>A branded e-mail signature should include the same information you would expect to see on your business card: your full name, position or title, phone number, fax number, company name, company address, e-mail address, and company website. Even if you know the recipient of your e-mail well, don't make the assumption your message will stop at the recipient's inbox. He or she may forward your message to someone who isn't familiar with you, which leaves your message as the tool being used to make a first impression.</p><p><a href="http://www.accountingweb.com/article/creating-branded-signature-microsoft-outlook/220328">Keep reading...</a></p>