<p>Mogreet, the Los Angeles-based startup that provides brands and marketers with a distribution platform for mobile video messaging, today announced the release of its API developer portal, which allows third party-developers to easily integrate MMS, SMS, video and in-app messaging into their applications.</p><p>Launched in 2006, Mogreet has built a distribution platform for mobile messaging, which specializes in delivering rich media (i.e. video and MMS) to mobile devices, giving marketers the ability to more effectively reach consumers through video ads. The idea being, of course, that rich media and video messages have a higher conversion rate than plain old SMS marketing.</p><p>Today Mogreet reaches two billion consumers and is supported in 175 countries, working with big retailers and media companies (like Bloomingdale's and Fox, to name a few), which use the service to text updates and ads for new shows and merchandise, linking fans to video campaigns and encouraging them to share those video messages on Facebook walls, Twitter, etc.</p><p>The platform has now matured to a point that Mogreet feels its ready to open up access to its services via APIs, allowing developers to create new use cases for MMS and rich media messaging. As such, the company's RESTful APIs offer cloud-based solutions to quickly integrate MMS, SMS, video streaming, content optimization and rich media to online, mobile and social apps.</p><p><a href="http://techcrunch.com/2012/10/03/mogreet-releases-apis-to-let-developers-quickly-add-sms-video-rich-media-messaging-to-apps/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.socaltech.com/mogreet_officially_launches_mobile_api_service/s-0045405.html">Mogreet Officially Launches Mobile API Service</a> (socalTech.com)</p><p><a href="http://www.marketwatch.com/story/mogreet-launches-powerful-apis-for-video-image-and-audio-mms-sms-and-content-transcoding-2012-10-03">Mogreet Launches Powerful APIs for Video, Image, and Audio MMS, SMS and ...</a> (MarketWatch (press release))</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dyeZpwcErZJcFGMqyTtj6BcDZDr5M&ned=us">7 additional articles.</a></p>